300,000 Miles to Victory
Valvoline wanted a mobile application to raise awareness of their 300,000 mile Engine Guarantee. We designed an iPhone app that uses the classic arcade game SpyHunter to pit the public against each other in a contest that would take literally weeks to win.
Upon downloading the app, the user would register and begin a nearly never-ending challenge to stay alive for 300,000 miles. The more you play, the quicker the miles accumulate. An odometer at the top of the screen would measure your mileage as you machine gun, oil slick and smokescreen yourself to victory.
The first person to achieve that goal would win $300,000 and a vintage, white Lotus Esprit "SpyHunter" sports car, and a cameo in the New SpyHunter video game starring Dwayne "The Rock" Johnson.